VIDEO
Concept, Shoot and Edit
When Greenfield Belser began to think of re-designing their website they definitely wanted to include more video. I thought some employee videos would be a really great place to incorporate some. In the interview I really wanted to capture a story. Something honest. I didn’t want to hear the same old stuff so I encouraged everyone to try to think of a story that would be easy to tell and that would be really authentic. The purpose after all I think is to “get to know” these people a little better.
I shot it with three cameras over a few days and did the editing as well. They turned out nice and will be a great addition to the new and improved site.